First South Asian Met Outreach Recognition Awards organised by Ehre Productions

On FRIDAY 17th MAY 2024, EHRE PRODUCTIONS: Metropolitan Police Community Outreach Partner, organised the first South Asian Met Outreach Recognition Awards at the beautiful Grand Sapphire Hotel & Banqueting London.

More than 60 Metropolitan Police officers were present alongside South Asian community members under one roof. Media coverage was provided by South Asian news channels, including ARY Geo, 92 News and Dunya News.

This event was organised to celebrate unity, diversity, and to recognise and acknowledge the efforts of our very own London Metropolitan Police. Our main motive was to bring the communities together and to reduce the gap between law enforcement organisations and the local communities.

Various police officers were given recognition awards from distinguished community members. This event will be recognised as a stepping stone towards building trust and a stronger, more united London.

We had multiple inspiring speeches from high achievers of British Indian, Pakistani, Bangladeshi and Nepalese origin.

In the concluding speech, The CEO of Ehre Productions: Modasser Zaki, the main event organiser, highlighted the importance of such initiatives in fostering mutual respect and understanding between the police and the community. He showed his gratitude to the police officers sacrificing and risking their lives for the public and also their families being supportive towards their professional lives.

He also mentioned that the Metropolitan Police is not just enforcers of the law; they are the partners in building a safer, more connected community. Policing is about protecting the community, helping the vulnerable and ensuring that the local neighbourhoods are safe and can trust them.

According to Modasser Zaki the most impactful aspect of the program was witnessing the diversity within the police force. This diversity illustrates that when individuals from various cultures and beliefs unite with a common goal, they can achieve remarkable outcomes. It was an inspiring experience to see such representation and commitment firsthand. It showed that the community’s safety is in the hands of people who understand and respect the diversity of London.

Mr. Zaki concluded by expressing that, as an Ahmadi Muslim, the concept of "serving humanity" is at the heart of his beliefs.

Reflecting on the campaign’s hashtag, bethechangeuwant2c, he reminded everyone that the power to effect positive change lies within each of us.

Collaboration with Metropolitan Police at Hbeauty Pre Eid Event 2024

Collaboration with Metropolitan Police at Hbeauty Pre Eid Event 2024, AFC Wimbledon

As a community outreach partner, Ehre Productions collaborated with the Metropolitan Police outreach team in the Chaand Raat Event organised by HBeauty at the AFC Wimbledon on the 8th of April, 2024. At this Pre-EID Chand Raat event, South Asian and Arab Muslim communities were present. There were different stalls and activities for everyone, including ladies and kids.

Our collaboration aimed to highlight the importance of joining the Metropolitan Police and to educate people from diverse backgrounds about how they or their family members can join the Metropolitan Police. Metropolitan Police officers (including two detectives and one police officer) joined this outreach campaign.

People visited our stall and interacted with the Metropolitan Police and Ehre Productions team. We got good quality leads by interacting with approximately 50 to 60 individuals for this community outreach campaign. The event, spanning 6 hours, provided a platform for attendees to engage directly with the Metropolitan Police. The organiser provided dedicated time to Metropolitan police officials. Sargent Alan was invited on the stage to highlight the career opportunities and pathways within the force, dedicating 5-6 minutes to these discussions.

Ehre Productions had worked with the Metropolitan Police outreach team on previous events before this one. This event was a part of the Metropolitan outreach campaign. For an outreach initiative, it was a successful event.

London Race Action Plan (LRAP) work stream update Jan 2024

On the 30th of January 2024, Ehre Productions attended a London Race Action Plan (LRAP) monthly workstream engagement meeting hosted at the prestigious New Scotland Yard. The event, orchestrated with precision by the dedicated outreach team, unfolded with a comprehensive agenda:

  • Introductions
  • LRAP Work Stream 1 Update
  • LRAP Work Stream 2 Update
  • LRAP Work Stream 3 Update
  • LRAP Work Stream 4 Update
  • Communication Strategy Update
  • LRAP Lead Update
  • Any Other Business and Q&A

Our enthusiastic team was fully engaged throughout the event, actively participating in discussions and absorbing the latest updates from each LRAP work stream. The insightful presentations on communication strategy and LRAP lead updates further enriched our understanding of the initiative.

Inspired by the discussions and armed with newfound knowledge, Ehre Productions is excited to announce that we have strategically adjusted our marketing outreach plans. The LRAP event provided valuable insights that will enhance the effectiveness of our outreach efforts, aligning them with the broader goals of promoting diversity and inclusion.

As we move forward, Ehre Productions remains committed to contributing meaningfully to initiatives like LRAP and supporting the overarching objectives of fostering an inclusive and equitable community.

Outreach Recognition & Appreciation Award Ceremony

Working as an Outreach Partner with the MET Police force has been a truly rewarding experience. On the 12th of July 2023 at London police headquarters(NSY), we were invited to the Outreach Recognition & Appreciation Award Ceremony and by the grace of Allah we were awarded for "Outstanding Minority Media Engagement" Award. it was a truly special moment.

Congratulations to team Ehre Productions.

Ahmed Jahanzeib Concert

On 19th February, the Royal Nawab, with its rich cultural history, provided the perfect backdrop for a mesmerizing live performance by the very famous Pakistani Singer Ahmed Jahanzeib. Ehre Productions secured a place as the community outreach partner with the MET staff.

From start to finish, the event was a resounding success. The event was made even more special by these community outreach efforts. Together, we engaged with young Pakistani and Indian community members to highlight the importance of joining the Metropolitan Police in the South Asian community.
The combination of world-class music and meaningful community engagement created an extraordinary and unforgettable experience, leaving a lasting impression on all those who attended.

We are proud to have been part of this initiative and look forward to creating more opportunities to bring people together.

Ehre Productions at Muslim Shopping Festival 2023

On February 26, Excel Center London hosted the famous 'Muslim Shopping Festival 2023', which drew in 10-15 thousand diverse people of all ages. This annual festival is a popular event amongst the Muslim community in London. This year, the team of Ehre Productions in collaboration with the MET Police joined the recruitment campaign to create awareness about joining the Metropolitan Police. The campaign was a huge success; kids, youngsters, and elders engaged excitedly. Ehre Productions played a significant role in making this event a success.

  • Our Team engaged with Pakistani, Bengali, Indian, Srilankan, and African Muslims. We had impressive conversations with attendees, informed them about the recruitment procedure, and ultimately convinced them to join the Metropolitan Police.
  • We added a fun factor with our popular Magic Mirror Photobooth. We provided attendees with an unforgettable experience by taking pictures of kids, youngsters, and elders and giving them printed photos as a sweet memory.
  • We facilitated attendees with a photo frame. Attendees were also allowed to take photos with their mobile phones and use the provided photo frame to capture their memories.

The event was a huge success, with hundreds of photos printed and given to attendees. The feedback received from the audience was overwhelmingly positive. The campaign not only created awareness but also generated excitement about joining the Metropolitan Police.

Ehre Productions is delighted to have partnered with the Metropolitan Police and played a crucial role in creating a successful community outreach campaign. We look forward to future partnerships with the Metropolitan Police and other organisations to promote community engagement and create awareness about important issues.

Ehre Productions at the Youth Charter Community Day

On the 17th of February, 2023, Ehre Productions proudly joined the Metropolitan Police as the community outreach partner at the Youth Charter Community Day. This free family event, held in collaboration with the MET Police, was a great success providing a fun-filled day for kids and families. Kids had a great time from football coaching to meeting mascots, face painting and the exciting Magic Mirror Photobooth.

Our team participated in this special event from 11:00 am-4:00 pm. It was a truly enriching experience. We engaged with participants and officials to help make the event successful, raising awareness of the Youth Charter Community Day to a broader audience.

Our Magic Mirror Photobooth was a hit with the guests, leaving a lasting impression. The participants enjoyed the experience in a fun way, and our team received tremendously positive feedback. We are honoured to contribute to this unforgettable event's success, and we look forward to continuing to make a positive impact in our community."