IFE: Turn Your Exhibition Presence Into Real Brand Engagement
You have invested in your IFE London stand, products, staff and travel. But when thousands of buyers and industry professionals are moving around the event, what will make them stop at your stand?
At a busy food and drink exhibition, being seen is only the first step. You need something that creates interest, starts conversations and gives visitors a reason to remember your brand.
That is where Ehre Productions comes in. We provide brand activations, exhibition photography, videography, content production, content strategy and event consultancy to help you turn your IFE presence into real audience engagement.
What Is IFE?
IFE, or the International Food & Drink Event, is a major trade event for the food and drink industry, held at ExCeL London. The event brings together food and drink brands, buyers, retailers, wholesalers, importers, exporters and hospitality professionals.
The current IFE format includes multiple product sections and pavilions, covering areas such as grocery, chilled and frozen food, fresh produce, free-from products, international foods, drinks and health-focused products. The organisers list more than 25,000 verified trade visitors and 1,500+ exhibitors for the 2027 edition.
For exhibitors, that means opportunity, but also competition. Your stand has only a limited amount of time to make an impression.
Has Ehre Productions Worked At IFE Before?
Yes, ehre productions have worked at IFE before. Ehre Productions has documented work at IFE 2025, including the Bihar Export Showcase at ExCeL London and Brihati Natural Foods at the International Food & Drink Event. These projects form part of our exhibition and event production work.
Our role can go beyond simply capturing what happens on the day. We can support exhibitors with planning, engagement, photography, video and content so that the event creates useful marketing material as well as face-to-face opportunities.
Create a Reason for Visitors to Stop
A well-designed stand gets noticed, but interaction gives visitors a reason to stay. This is where a brand activation can help. Depending on your campaign, product and audience, we can create an interactive experience that fits naturally into your exhibition presence.
A branded photo booth magic mirror can be used to attract footfall and create a simple activity around your stand. Branded overlays, digital sharing and event photography can help connect the activation with your wider marketing campaign. The aim is not to add an activity just for the sake of it. It should support what your brand is already trying to achieve at IFE.
Photo Booth Activation for IFE
Food and drink exhibitions are highly visual. Packaging, products, demonstrations and people all create opportunities for content. A photo booth activation adds another way for visitors to engage with your brand.
We can create a branded setup around your company, product launch or campaign. Visitors can take photographs, receive branded digital content and share their experience. This gives your team a natural conversation starter rather than relying on a sales pitch from the first second.
For exhibitors attending with a new product, international market launch or wider brand campaign, a simple interactive activation can help your stand become more noticeable on a crowded show floor.
Exhibition Photography and Videography
Your IFE presence only lasts for a few days. The content created there can work for much longer. Our exhibition photography service can capture your stand, products, visitors, meetings, team members, demonstrations and key moments throughout the event.
Videography can add another layer. We can capture interviews, product demonstrations, customer reactions, team messages, stand footage and short social media clips. Depending on your requirements, this can include both longer video content and shorter vertical pieces for platforms such as Instagram, LinkedIn and TikTok. This means you are not simply documenting IFE. You are building a content library that can be used after the event.
Why Choose Ehre Productions?
Ehre Productions has more than 10 years of experience across events, media production and consultancy. We work with public and private sector organisations, charities, NGOs and international partners.
Our experience includes:
- 10+ years in events and media production
- IFE exhibition experience
- Brand activation, photography and videography
- Content production and content strategy
- Event planning and consultancy
- Public, private and overseas government projects
- Major event and community engagement campaigns
Our wider event work includes collaborations with the international organisations and the Ministry of Micro, Small & Medium Enterprises in India.
Our Past Work
Our IFE portfolio includes the Bihar Export Showcase and Brihati Natural Foods at IFE 2025, giving us direct experience of supporting brands at the event. Across our wider event work, we support organisations that need more than a single camera operator. We can bring activation, production and consultancy together so different parts of your event work towards the same goal.
Make Your IFE Investment Work Harder
Exhibiting at IFE takes time, money and preparation. Once your stand is ready, the next step is making sure people engage with it. Whether you need a photo booth activation, exhibition photography, videography, content production, content strategy or event consultancy, Ehre Productions can help you plan and deliver it. You have already spent money coming to this event. Let us handle the engagement for you.
Get in touch with Ehre Productions to discuss your IFE London activation, photography, video and content requirements.
Contact Ehre Productions
- The Light Bulb, Suite 213, 1 Filament Walk, London SW18 4GQ
- Call: 0203 006 3065
- Email: info@ehreproductions.com