Magic Mirror Photo Booth Activation At The University Of Brighton Graduation Ceremony 2026

Magic Mirror Photo Booth Activation At The University Of Brighton Graduation Ceremony 2026

Graduation is one of the busiest days in a university calendar. Thousands of graduates, parents and friends arrive within a short period, and every part of the event needs to run on time. Around a month before the University of Brighton graduation ceremonies, Ehre Productions was approached to deliver a photography activation where graduates could have professional photographs taken and purchase their images on the day. The project wasn’t simply about setting up a photo booth. It required weeks of planning, testing and coordination to ensure the experience worked from the moment the first graduate arrived until the final ceremony ended.

Across the event, more than 10,000 graduates, family members and friends attended, with around 3,000 to 3,500 people arriving each day. Despite the volume of visitors, the activation ran without a single operational issue.

How We Planned Things Before the Event

Once the project was confirmed, the focus shifted to planning rather than equipment. The University wanted graduates to be able to purchase their photographs during the event, so the workflow had to be simple, reliable and quick.

Before arriving on site, the team completed:

  • Event planning and scheduling
  • Standard Operating Procedures (SOPs)
  • Customer journey planning
  • Equipment allocation
  • Staff planning
  • Online payment setup
  • Image sales workflow
  • Backup equipment planning

Modasser Zaki went to the university the day before the event to set up the whole system. Tested each and everything so that no one faces any problems during the event.

Every System Was Tested Before Going Live

The activation relied on several systems working together. Before the event, the team tested:

  • Cameras
  • Printers
  • Online payment system
  • Image purchasing process
  • Internet connectivity
  • Print quality
  • Power requirements

Backup printers and spare equipment were also prepared so the team could continue operating immediately if any hardware failed. Fortunately, none of the backup equipment was needed.

An 8 AM Start with Thousands of Visitors

Operations began at 8:00 AM. Throughout the day, graduates arrived with parents, relatives and friends to celebrate one of the biggest milestones of their lives. The photography activation remained busy throughout the ceremonies, with thousands of visitors using the service and purchasing their photographs. Because every process had already been tested, the team could focus on helping customers instead of solving technical problems.

Working Alongside Local Students

The project also involved working with local students. Ehre Productions provided training before the event, helping student staff understand the equipment, customer process and day-to-day operation. Having trained support on site helped keep the visitor experience smooth throughout the event.

Selling Images Was Part of the Brief

One of the University’s requirements was to sell printed photographs during the graduation ceremonies. To make this possible, Ehre Productions configured the online payment system before the event and tested every part of the purchasing process.

Graduates could purchase their photographs quickly without slowing queues or affecting the overall experience.

Behind the Event Delivery

Guests saw a photography setup that worked. The project involved:

  • Project management
  • Logistics planning
  • Risk management
  • SOP development
  • Technical testing
  • Payment integration
  • Staff training
  • Backup planning
  • Customer journey design

That preparation allowed the team to deliver a smooth experience for thousands of visitors with zero operational errors.

Experience Delivering Large Public Events

The University of Brighton graduation ceremonies are one of many large-scale projects delivered by Ehre Productions.

Our team has also supported major public and industry events, including:

Each event has different objectives, audiences and operational requirements, but the same approach remains: careful planning, detailed preparation and reliable delivery.

A Successful Event Doesn’t Start on Event Day

The graduation photography activation was the result of four weeks of preparation before the first photograph was taken. From writing SOPs and configuring online payments to preparing backup printers, training local students and testing every system, each task played a part in delivering a reliable experience.

With more than 10,000 attendees, daily visitor numbers of 3,000 to 3,500 people, successful image sales and zero operational issues, the project demonstrated what effective event production looks like behind the scenes.

This wasn’t the first time Ehre Productions has delivered a large-scale event. Our team has also supported major exhibitions, public events and industry shows, including the World Travel Market London, Muslim Shopping Festival, Youth Charter Community Day and the Event Production Show. Each project brings different requirements, but our approach remains the same: thorough planning, reliable delivery and a strong focus on the attendee experience.

If you’re planning a university event, exhibition, corporate activation or public event and need a team that can manage both the planning and on-site delivery, get in touch with ehre productions. We’d be happy to discuss your requirements and help make your event a success. Visit our contact us page for more information.