Ehre Productions’ Collaborations at World Travel Market London 2025

World Travel Market London 2025 brought together destinations, travel brands and tourism professionals from across the globe at ExCeL London, creating three days of intensive meetings, networking and inspiration for the industry. Ehre Productions attended the show to support selected exhibitors with high‑quality video content and to showcase its own expertise in travel and tourism storytelling.

The focus throughout was simple: to help exhibitors turn their presence at WTM London into lasting visual content that can keep working for them long after the exhibition has finished.

Working With Exhibitors From Key Pavilions During the event, Ehre Productions collaborated with exhibitors located in four major country pavilions:

• Morocco
• Egypt
• Maldives
• Saudi Arabia

Across these pavilions, the work concentrated on short, story‑led pieces: interviews, stand highlights and destination‑centred visuals that reflect how each brand presents itself to international partners and future guests. The result is a set of videos that can be repurposed across websites, social media, sales decks and future campaigns, while also demonstrating Ehre Productions’ capability in a busy international trade environment.

Morocco Paviolion: Souss Massa (Agadir)

Within the Moroccan pavilion, Ehre Productions worked with exhibitors representing different regions of the country, Souss Massa from Agadir. Souss Massa is known for its Atlantic coastline, beaches, surf, nature reserves and a growing mix of leisure and adventure activities, making it an increasingly attractive region for international visitors.
​

The content created in this pavilion focused on:

The visual identity of the Moroccan stands, with particular attention to Souss Massa’s combination of coastline, culture and nature.

Short, natural conversations with exhibitors explaining what their region offers to travellers and trade partners.

Key themes such as authentic experiences, regional diversity and Morocco’s position as a confident, welcoming destination.

Egypt: Heritage, Experiences and Hospitality

In the Egyptian pavilion, Ehre Productions collaborated with exhibitors whose work spans tours, experiences and premium accommodation. The goal was to translate Egypt’s well‑known icons and its lesser‑known experiences into concise, engaging messages on camera.

The filming here included:

• Representatives explaining their itineraries, from classic Nile journeys and city breaks to desert and cultural experiences.
• Footage that shows how Egyptian brands present themselves to global partners at a major international show.
• Emphasis on Egypt’s mix of ancient heritage, modern hospitality and year‑round appeal.​

The resulting content gives Egyptian exhibitors strong, reusable material that aligns with the country’s broader strategy to highlight this diversity in tourism messaging and campaigns.

Pan Arab Tours: Egypt’s Premier Safari and Tour Operator

EHRE Productions collaborated directly with **Pan Arab Tours**, Egypt’s premier tour operator since 1971, to produce exclusive video content showcasing their expertise and offerings at World Travel Market London 2025. Founded in 1971, Pan Arab Tours has been the number one safari operator in Egypt since 1975, specialising in immersive desert adventures, cultural tours and luxury travel experiences across Egypt and the Arabian Peninsula.

From thrilling safaris in the White Desert and Black Desert to curated tour packages exploring Cairo, Luxor, Siwa Oasis and the Nile, Pan Arab Tours delivers authentic, eco‑conscious travel with a deep respect for nature and local heritage. The company also offers international packages to destinations including Greece, Turkey, Zanzibar and Disney resorts, plus conference services, air ticketing and hotel reservations, giving partners a wide portfolio of options to promote

At WTM London 2025, one of the world’s most influential travel trade events, Pan Arab Tours connects with global partners to promote Egypt’s extraordinary landscapes and timeless cultural treasures.  The video content produced through this collaboration captures Pan Arab Tours’ passion for Egyptian culture, their commitment to sustainable and respectful tourism, and the breadth of experiences they deliver to clients worldwide. This material serves as a reusable asset for Pan Arab Tours’ ongoing marketing across digital channels, trade presentations and partner communications.

Ehre Productions is proud to have partnered with Pan Arab Tours to help bring their vision of authentic Egyptian travel to a global audience at one of the year’s most significant tourism events.

Sonesta Hotels & Resorts: Luxury Accommodation and Nile Cruises

Ehre Productions also collaborated with Sonesta Hotels & Resorts, a global collection of hotels, resorts and cruises designed to make every stay extraordinary. Sonesta connects travellers with distinctive properties across the United States and key international destinations, delivering warm hospitality and locally inspired character at every location.

At WTM London 2025, Sonesta highlighted its diverse portfolio across Egypt, including upscale full‑service hotels, extended‑stay suites and boutique experiences, alongside the brand’s signature luxury Nile cruises—iconic journeys that remain among the most sought‑after travel experiences. Each property reflects Sonesta’s philosophy of distinctive design, exceptional service and deep connection to local culture.

The collaboration with Sonesta focused on capturing how the brand presents its Egyptian collection and wider global portfolio to trade partners at one of the world’s most influential travel trade exhibitions. The resulting video content showcases Sonesta’s range of experiences, from city‑centre hotels in Cairo to riverside properties and multi‑day Nile cruise itineraries that combine sightseeing, cultural immersion and luxury comfort.

Through this collaboration, Ehre Productions helped bring Sonesta’s story to life at WTM London 2025, creating content that reinforces the brand’s position as a trusted global hospitality leader with deep expertise in Egyptian tourism, particularly the coveted Nile cruise experience.

Souss Massa (Agadir): Morocco’s Coastal and Cultural Gem

Ehre Productions collaborated directly with Souss Massa, the premier tourism board representing this dynamic coastal region of Morocco, to produce cinematic video content showcasing the area at World Travel Market London 2025. ​Souss Massa is a premier tourist destination in Morocco renowned for its stunning beaches, rich cultural heritage and breathtaking natural landscapes. The region spans from the vibrant city of Agadir to the world‑class surf spots of Taghazout, offering a diverse range of experiences for every type of traveller—from adventure seekers and culture enthusiasts to families and relaxation‑focused visitors.​

​Beyond tourism, Souss Massa is a hub of agricultural and fishing activities, with traditional craftsmanship adding to its authentic appeal. Tiznit’s renowned silverwork, in particular, represents the region’s cultural depth and artisanal heritage, giving travellers genuine connection to Moroccan traditions.

At WTM London 2025, Souss Massa was presented as a sensation—a region offering far more than just beaches. The collaboration with Ehre Productions focused on capturing the cinematic beauty of the landscape, the warmth of local communities and the breadth of activities available, from water sports and desert experiences to cultural tours and culinary exploration.

The video content produced through this partnership serves as a reusable asset for Souss Massa’s ongoing international marketing, helping to position the region as a sophisticated, multi‑faceted destination within Morocco’s broader tourism offer. This material supports Souss Massa’s efforts to attract independent travellers, tour groups and travel trade partners seeking authentic, experience‑driven holidays.

Ehre Productions is proud to have partnered with Souss Massa to bring the region’s extraordinary story to global audiences at one of the world’s most influential travel trade events.