How can you Maximise ROI from IFE London without Increasing your Budget

IFE London 2025 was a massive opportunity for food and drink brands — 30,000 professionals from 91 countries gathering at ExCeL London from March 17-19. For emerging markets like India’s MSME sector, it wasn’t just a trade show; it was a global debut showcasing regional strengths like Bihar’s makhana (90% of world production), organic honey, millets, and rice exports.

Ehre Productions stepped in as the strategic partner for the Ministry of MSME (Government of India) and the Government of Bihar, coordinating nine distinct brands to make them look like global contenders.

What Made IFE London 2025 Different?

IFE London 2025 brought together retailers, investors, and buyers scanning for innovation amid massive competition — over 1,000 exhibitors in dedicated zones for grocery, chilled, bakery, and more. The stakes were high: stands had seconds to grab attention, and conversations needed to convert fast into leads or deals.

For Bihar and India’s MSME brands, this was their moment to bridge local production with international demand. Products like foxnuts, Katarni rice, flax seeds, and millet cookies highlighted Bihar’s agro-economy, but success hinged on more than samples — it required logistics, representation, and media that amplified the story.

Ehre Productions’ Role in the MSME Showcase

We handled the full ecosystem at IFE London 2025: from sourcing professional brand reps to managing setup, flow, and high-stakes captures. Our consultancy bridged the gap, ensuring nine micro-enterprises from Bihar presented seamlessly alongside government officials, turning logistical challenges into focused networking.

Key actions included:

• Coordinating 12 exhibitors under Bihar’s banner at stands like 1016 and 106, aligning messaging on export readiness and certifications.
• Capturing precision media: official interviews, testimonials, and event moments we knew were gold because we ran the ground operations.
• Elevating brands to match the event’s scale, so Bihar’s “Black Diamond” makhana and organic goods stood out to UK buyers.

This wasn’t just filming; it was full-scale event management that let clients focus on business while we handled the friction. Check out the full video here:

Why Strategy Beats Budget at IFE Exhibitions?

Stand costs at ExCeL add up fast, space, builds, staffing, travel, but ROI comes from alignment, not flash. Successful IFE exhibitors define targets early: buyer profiles, product pushes, pricing talks. At IFE 2025, we prepped MSME teams on these, turning superficial chats into trust-building exchanges.

Stand design must support sales: semi-private zones for pricing discussions, clean flow for sampling. We optimized the Bihar pavilion for quick scans and deeper engagement, using spatial openness and integrated screens for sourcing stories.

Team training sealed it, fluency in margins, supply chains, and FAQs built buyer confidence. Daily check-ins kept messaging sharp amid the show’s exhaustion.

Lead Capture and Post-Show Speed

IFE fatigue hits hard by day three; structured leads prevent lost opportunities. We used badge scans, priority tags, and notes to build pipelines, distinguishing hot prospects from explorers.

Post-IFE 2025, speed won: personalized follow-ups referencing talks, with samples/pricing attached. Our captured content fueled this — repurposed for distributor outreach and social proof.

Conclusion

IFE London 2025 proved exhibitions like this deliver when treated as sales environments, not showcases — especially for MSME brands entering global markets. Ehre Productions turned Bihar’s participation into a win: strategic management, elevated presence, and lasting media assets.

For IFE 2026 (March 30-April 1 at ExCeL), don’t just exhibit — strategize. Whether Bihar MSMEs, Indian exports, or your brand, partner for IFE London exhibition management, trade show consultancy, and event media production that drives ROI.