5 Digital Marketing Trends Every London Event Organizer Needs to Know in 2026

If you’re organising an event in 2026 and using the same promotional methods from 2022, you’re already behind.

Digital marketing has evolved rapidly. AI is smarter. Video is more than ever. Consumers are demanding physical and digital experiences. There is no longer any option about data measurement, it is a norm.

You may be advertising a corporate event, promoting a product launch, or brand activation in London, or you need to know about these five digital marketing trends. They’re not optional. They are necessary to connect with your audience and to judge success.

Let’s break down what’s actually happening in event marketing right now.

Trend #1: AI Targeting Is the New Normal

Stop guessing who will attend your event.

The use of AIs in targeting has entirely transformed the way events are delivered to the audience.

With algorithms, there is no longer a need to purchase advertisements and hope that the right individuals will see it, simply because they are interested in it due to their real actions and likes.

Machine learning systems analyze:

• What people have purchased before
• What they follow on social media
• What content they engage with
• What websites they visit
• Where they live
• Their job titles and industries

The result? Precision targeting that cuts wasted spend by up to 40%.

How to use this: Stop running generic ads to “people interested in events.” Use platforms like LinkedIn Ads, Facebook Ads, and Google Ads with AI-powered audience targeting. Tell the platform exactly who you want to reach. Let the AI find them.

At Ehre Productions, we build every promotional campaign around AI insights. We don’t just run ads. We target people most likely to attend, engage, and convert.

This saves money. It also implies better attendance quality- the individuals who intend to be there.

Trend #2: Video Content Gets 12X More Engagement Than Everything Else

Here’s something simple: if your event promotion is just text and photos, you’re not winning.

Video is how people consume information now. TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video, are the most used platforms right now. People scroll past images but stop to watch videos.

The engagement difference is massive: short-form video gets 12 times more engagement than static posts.

For event promotion, this means:

• Behind-the-scenes clips from past events
• Speaker introductions in video format
• Attendee testimonials from previous events
• 15-30 second event highlights
• Quick-cut event walkthroughs

How to use this: Produce short-form video content on social media at least 2-3 weeks before your event. Demonstrate what its people are going to experience. Allow former participants to discuss why it was worth the time.

Ehre Productions films every event like it’s a broadcast. We capture speaker interviews, attendee testimonials, and behind-the-scenes moments. That content becomes your promotion machine for the next event.

One of the clients made use of the videos of their previous conference as part of their promotion campaign. Video clips received 3-4x more interaction compared to the promotion written. More clicks. More ticket sales.

Trend #3: Phygital Events Are Where the ROI Lives

Stop thinking of events as either physical or digital.

Phygital events—where physical and digital experiences blend together—drive 3.5 times higher engagement than traditional events. People attend in person, watch on livestream, share clips on social media. The event exists in multiple places simultaneously.

This isn’t a gimmick. This is how modern audiences expect events to work.

Phygital elements that work:

• QR codes in physical booths linking to exclusive digital content
• Professional livestreaming on YouTube or LinkedIn
• Digital photo booths that instantly share to social media
• Interactive installations designed specifically for Instagram
• Live social media integration
• Real-time polling and engagement tools
• Virtual attendee pass with networking features

How to use this: Design your event with digital elements from day one. Don’t add them as an afterthought. Make the physical and digital experiences work together.

In Ehre Productions, we create each aspect keeping both audiences in mind. Your stage is lit with a broadcast-quality. The brand areas have installations that can be shared. Your presentations are filmed and processed on social media.

The result? People attending the event enjoy a wonderful experience. The online viewers actually receive value. Attendees share clips. Reach multiplies.

Trend #4: Lead Generation Requires Post-Event Nurture Strategy

You can’t just collect names anymore and expect them to become customers.

In 2026, leads from events convert 32% faster when they’re properly nurtured. That means systematic follow-up—personalized, relevant, timely.

Here’s how it works:

• Someone attends your event
• You capture their information (email, name, company, which sessions they attended)
• You immediately follow up based on what they engaged with
• You send relevant content related to the sessions they attended
• You track engagement and adjust your follow-up

That’s phygital lead nurturing. And it works.

How to use this: Before your event, set up a CRM (customer relationship management) system. During the event, capture attendee data. Immediately after, send personalized follow-ups based on what they engaged with.

At Ehre Productions, we integrate event data directly into your CRM. We tag attendees based on which sessions they watched, which booths they visited, which content they engaged with. This lets you send truly personalized follow-ups.

One corporate event we produced? Leads from that event converted 32% faster than leads from other sources. Why? Because every follow-up was relevant to what they experienced at the event.

Trend #5: Event Analytics Are More Important Than Attendance Numbers

Stop measuring success by headcount.

“How many people came?” is the wrong question. The right questions are:

• How many people took action after the event?
• Which sessions had the most engagement?
• What content performed best on social media?
• How many quality leads did we capture?
• What’s the ROI?

In 2026, every event needs comprehensive analytics. Not just attendance—engagement, reach, conversion, and revenue impact.

The metrics that matter:

• Social media reach and impressions
• Video view counts and watch time
• Attendee participation rates
• Lead quality scores
• Conversion rates
• Revenue generated
• Cost per qualified lead

How to use this: After each event, demand a comprehensive analytics report. Don’t accept just attendance numbers.

At Ehre Productions, every event we produce comes with a detailed analytics report. You get attendance, participation, social reach, video performance, and lead quality scores. This data shows exactly what worked and what didn’t so you can improve next time.

Digital Marketing Trends in Action: A Real Example

Here’s how all these trends came together for one London client:

It was a new product they were beginning to launch. With conventional advertising (print advertisements, email, direct mail), they anticipated an attendance of 150 people.

Instead, we:

• Used AI targeting on LinkedIn to reach specific job titles and industries
• Created short-form video content showing the product in action
• Designed a phygital launch event with interactive zones, professional livestreaming, and shareable moments
• Set up livestream on YouTube and LinkedIn for remote attendees
• Built a post-event nurture sequence based on which sessions attendees watched

Result? They got 380 attendees (150% more than expected). Livestream reached an additional 2,400 people. Post-event leads converted 40% faster. ROI: 320%.

That’s what happens when you use modern digital marketing trends instead of relying on billboards and print ads.

The Simple Truth About 2026 Event Marketing

Traditional advertising is dead. Period.

Digital-first is not a strategy of the future but a strategy of the present. Unless you are targeting using AI, video, phygital, and appropriate analytics, you are losing to AI-enabled competitors.

The brands that come out victorious in 2025 know about this change. They market differently. They measure differently. They generate occurrences in a different manner.

You do not have to be complex. You need to be smart.

Five online marketing trends. Simple implementation. Massive results.

Are you finally tired of wasting money on old fashioned event promotion and want to start up campaigns that would make actual business outcomes? Ehre Productions assists London brands in developing digital-first events that reach, engage and convert. Talking about your next event.