Outsourced Marketing Partner Packages
Scale your marketing with expert execution across digital, video, social media, and events—without the overhead of building an in-house team.
Expert Team Access
Gain immediate access to strategists, creators, and specialists across all channels
Cost Efficient
Save ~30% versus in-house teams while accessing broader expertise
Scalable Growth
Expand or adjust services as your business needs evolve
Results Focused
Data-driven strategies with transparent reporting and continuous optimization
Foundation Partner
Ideal for businesses under 50 employees
£
(€)
per month
Strategy & Planning
- Quarterly 90-min strategy sessions aligned with business objectives
- Monthly content calendar spanning all included channels
- Competitive landscape monitoring with quarterly updates
- KPI framework establishment and monthly tracking
- Audience persona development (up to 2 personas)
Digital Marketing
- 4 SEO-optimized blog posts/month (800-1,200 words each)
- Technical site audit (quarterly)
- On-page optimization for 4-6 pages monthly
- Keyword research targeting 20-30 priority terms
- Basic link-building outreach (5-8 quality backlinks/month)
- 2 email campaigns/month with A/B testing
- List segmentation and performance analysis
Social Media
- 12 branded posts/month (1-2 platforms)
- Mix of graphics, carousel posts, and text-based content
- 8 stories/month (Instagram/Facebook) or equivalent LinkedIn posts
- 15 mins daily proactive engagement and community interaction
- Hashtag strategy development
- Monthly performance reporting (reach, engagement, follower growth)
Video & Events
- 1 professionally edited short-form video/month (30-60 seconds)
- Platform optimization for Instagram Reels, TikTok, or LinkedIn
- Custom captions, branded elements, color grading
- Quarterly event support: 2 social posts, 1 email announcement
- Event collateral design: 1 digital flyer, 1 email banner
- Post-event follow-up: Thank-you email template, 1 recap post
Reporting & Optimization
- Monthly performance dashboard covering all active channels
- 30-min monthly review call to discuss results
- Quarterly strategic recommendations based on performance trends
- Access to real-time metrics via client portal
Commitment
- 6-month minimum retainer
- 40-50 agency hours monthly
- 30-day onboarding included
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Growth Accelerator
Ideal for businesses 50-250 employees
£6
(€7)
per month
Strategy & Leadership
- Monthly 2-hour strategic planning sessions with senior strategist
- Bi-weekly 30-min tactical check-ins for agile adjustments
- Comprehensive quarterly marketing roadmap with campaign themes
- Full-funnel strategy covering awareness, consideration, conversion
- Customer journey mapping and touchpoint optimization
- Competitive intelligence reports (monthly updates on 3-5 competitors)
Digital Marketing
- 8 long-form blog posts/month (1,200-2,000 words)
- 2 premium content assets quarterly (whitepapers, case studies, eBooks)
- Advanced SEO: technical optimization, content gap analysis
- Authority building through guest posting (2-3 placements/month)
- Local SEO optimization (if applicable)
- 4 email campaigns/month with nurture sequences
- Marketing automation setup and behavioral segmentation
- PPC management: Google Ads campaign (up to £3k spend managed)
- Ad copywriting, landing page optimization, conversion tracking
Social Media
- 24 branded posts/month across 2-3 selected platforms
- 20 short-form videos/month (Reels, TikTok, YouTube Shorts)
- Alternative: 5 stories per week per platform
- 30 mins daily proactive engagement and community management
- Influencer/partnership identification and outreach coordination
- Social listening and sentiment monitoring
- Bi-weekly performance reports with competitor benchmarking
Video Production
- Half-day on-location shoot monthly (up to 4 hours filming)
- 8 professionally edited short-form videos/month (15-60 seconds)
- Platform-specific formatting and optimization
- Basic motion graphics and text overlays
- Content strategy consultation to maximize shoot ROI
- Quarterly video performance analysis
Event Marketing
- Pre-event campaign (4-6 weeks): Save-the-date, registration landing page
- 6-8 promotional social posts and 3 email campaigns
- Event collateral package: Branding, signage designs, name tags, program layout
- Day-of support: Social media live coverage (stories, real-time posts)
- Post-event package: Thank-you emails, attendee survey, recap blog post
- Social media content repurposing event highlights
Paid Advertising
- Social media ad campaigns on Facebook/Instagram or LinkedIn
- Up to £2k ad spend managed monthly (ad spend separate)
- Ad creative development (3-5 variations monthly)
- Audience targeting, A/B testing, retargeting campaigns
Reporting & Optimization
- Comprehensive monthly reporting across all channels
- Marketing attribution analysis connecting activities to revenue/leads
- Bi-weekly 45-min strategy calls
- Quarterly executive summary with ROI analysis
- Access to real-time dashboard for key metrics
Commitment
- 6-month minimum retainer
- 70-90 agency hours monthly
- 30-day onboarding included
Full-Service Department
Ideal for enterprises 250+ employees
£
(€)
per month
Fractional CMO & Leadership
- Dedicated fractional CMO (equivalent to 8-10 days monthly)
- Strategic leadership: quarterly and annual marketing planning
- Board-level reporting and marketing budget optimization
- Weekly 60-min tactical planning sessions
- Cross-functional collaboration with sales, product, customer success
- Marketing team mentorship (if client has internal junior marketers)
- Crisis communication and reputation management advisory
Digital Marketing
- 12-16 long-form articles/month with thought leadership content
- 1 major content campaign quarterly (original research, industry surveys)
- Enterprise SEO: technical infrastructure, international/multi-location optimization
- Content pillar strategy and authority domain link building
- Featured snippet optimization and voice search optimization
- 6-8 email campaigns/month with sophisticated automation flows
- Lead scoring, behavioral triggers, CRM integration
- Multi-channel PPC: Google Ads, LinkedIn, Facebook/Instagram, programmatic display
- Up to £10k ad spend managed monthly (ad spend separate)
- Conversion rate optimization testing and funnel optimization
Social Media
- 48+ branded posts/month (12+ per platform across 3-4 platforms)
- 5-7 stories or short videos per platform weekly (140-196 monthly pieces)
- 60+ mins daily engagement and community management
- Influencer partnership program (identification, outreach, contract negotiation)
- Social media advertising integration
- Real-time social listening and rapid response protocols
- Executive social media presence management (LinkedIn thought leadership)
- Monthly social media strategy optimization sessions
Video Production
- 2 full-day on-location shoots/month (up to 16 hours filming)
- 16-20 professionally edited videos/month in multiple formats
- 12-16 short-form (15-60 seconds) for social platforms
- 2-4 mid-form (2-3 minutes) for website, YouTube, email
- Advanced production: multi-camera setups, professional lighting, scripting
- Motion graphics and animation (2-3 pieces monthly)
- Video SEO optimization (YouTube channel management, transcriptions)
- Quarterly video content strategy workshop
Event Marketing (Full-Service)
- Event strategy: Calendar planning, ROI modeling, sponsorship evaluation
- Pre-event (8-12 weeks): Landing page, multi-touch email nurture (6-8 emails)
- Social media campaign (20+ posts), paid advertising, PR outreach
- Event branding package: Visual identity, booth graphics, presentation templates
- Branded merchandise coordination, printed collateral, signage suite
- Day-of execution: On-site marketing coordinator (London events; virtual otherwise)
- Real-time social media coverage, photography coordination
- Post-event (4 weeks): Thank-you series, nurture sequences, recap content
- Video highlight reel, ROI analysis, sales team lead handoff
Additional Specialist Services
- Website management: Monthly content updates, CMS maintenance, UX optimization
- Landing page creation (2-3 monthly)
- Marketing automation: Platform implementation, workflow development, lead scoring
- Public relations: Media list development, 2 press releases monthly, journalist relationships
- Advanced analytics: Custom dashboards, predictive modeling, competitive intelligence
- Dedicated project manager coordinating all workstreams
Reporting & Optimization
- Comprehensive weekly performance snapshots
- Detailed monthly marketing performance report with executive summary
- Marketing contribution to revenue analysis (closed-loop reporting)
- Weekly 60-min strategic review calls
- Monthly executive presentation (if required for board/leadership)
- Quarterly business review with C-suite including strategic recommendations
- Access to dedicated project management platform with real-time visibility
Commitment
- 12-month minimum retainer
- 120-150+ agency hours monthly
- 30-day onboarding included
- Dedicated team: CMO, Account Director, SEO Specialist, Content Strategist, Social Media Manager, PPC Specialist, Video Producer, Designer, Analytics Specialist, Project Manager
Package Comparison
| Feature | Foundation Partner | Growth Accelerator | Full-Service Department |
|---|---|---|---|
| Monthly Investment | £ | £) | £ (€ |
| Company Size | <50 employees | 50-250 employees | 250+ employees |
| Active Channels | 2 primary | 3-4 integrated | 5+ fully integrated |
| Blog Posts/Month | 4 posts | 8 posts | 12-16 posts |
| Social Posts/Month | 12 posts | 24 posts | 48+ posts |
| Video Content/Month | 1 video | 8 videos | 16-20 videos |
| Email Campaigns/Month | 2 campaigns | 4 campaigns | 6-8 campaigns |
| PPC Management | Not included | Google Ads (£3k spend) | Multi-platform (£10k spend) |
| Event Support | Quarterly promotion | Full campaign per event | Full-service event marketing |
| Strategic Leadership | Quarterly sessions | Monthly + bi-weekly | Fractional CMO + weekly |
| Agency Hours/Month | 40-50 hours | 70-90 hours | 120-150+ hours |
| Minimum Commitment | 6 months | 6 months | 12 months |
Add-On Services & Pricing
Enhance any package with these supplemental services to accommodate specific campaign needs or seasonal demands.
Additional Video Production
- Extra half-day shoot: £850 (€979) + VAT
- Extra full-day shoot: £1,800 (€2,073) + VAT
- Animated explainer video (90 sec): £2,500 (€2,880) + VAT
- Professional photography session: £650 (€749) + VAT
Event Services
- Virtual/hybrid event production: £2,000-£5,000 (€2,304-€5,760) per event
- Exhibit booth staffing coordination: £500 (€576) + staff costs
- Post-event lead nurturing campaign: £1,200 (€1,382)
- Event photography/videography: £800-£1,500 (€921-€1,728)
Premium Content
- Interactive content (calculators, quizzes): £3,000-£5,000 (€3,456-€5,760) per asset
- Original research study: £8,000-£15,000 (€9,215-€17,279)
- Podcast production (4 episodes/month): £2,500 (€2,880)/month
- Webinar production & promotion: £2,000 (€2,304) per webinar
Influencer & PR
- Influencer campaign management: £2,000-£5,000 (€2,304-€5,760) + influencer fees
- Creator partnership program development: £4,000 (€4,608) one-time + ongoing management
- Press release distribution (premium): £350 (€403) per release
- Media training session: £1,200 (€1,382) per session
Design & Development
- Landing page design & development: £1,500-£3,000 (€1,728-€3,456) per page
- Brand refresh/identity redesign: £5,000-£15,000 (€5,760-€17,279)
- Presentation deck design: £800-£1,500 (€921-€1,728)
- Infographic design: £400-£800 (€461-€921) each
Crisis & Specialist Support
- Crisis communication rapid response: £1,500 (€1,728)/month retainer
- Crisis management (active issue): £5,000-£10,000 (€5,760-€11,519) per incident
- Market research & customer surveys: £2,500-£5,000 (€2,880-€5,760)
- Competitor deep-dive analysis: £2,000 (€2,304) per analysis
Overage Policy
Work exceeding monthly retainer hours billed at:
Foundation Partner:
£125/hour (€144/hour)
Growth Accelerator:
£140/hour (€161/hour)
Full-Service Department:
£160/hour (€184/hour)
Clients receive advance notice when approaching 90% of monthly allocation.
Ready to Scale Your Marketing?
Schedule a consultation to discuss which package is right for your business. No obligation, just strategic insights tailored to your growth objectives.
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